When I find a mascara I love, it’ll take someone to physically pry it out of my hands, and makeup bag, for me to stop using it. As someone who has navigated the global beauty landscape, both personally and professionally, I've been on a perpetual quest for a mascara that defies the usual pitfalls of clumping, flaking, and smudging. I've been perpetually let down—until now. Enter Ilia's Limitless Lash Mascara, a product that promised to revolutionize my lashes and streamline my beauty routine. 

Overview of the Product:

Ilia's Limitless Lash Mascara is not just any mascara; it is the culmination of meticulous research and a commitment to clean beauty. Formulated with 99% naturally derived ingredients, this award-winning mascara boasts an innovative dual-sided brush, a gentle and sustainable formula, and the added convenience of effortless removal. It's a product born from Ilia's ethos: makeup and skincare merged into a multi-tasking powerhouse.

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What We Like:

The dual-sided brush is nothing short of genius, offering a customizable application for volume, length, and separation.

The buildable formula allows for a natural look or dramatic flair without any hint of dreaded clumps.

The commitment to sustainability is evident in the new lighter, eco-friendlier tube.

- It's incredibly gentle, making it a savior for sensitive eyes prone to irritation. As a contact wearer who suffers from dry eyes, this was especially important for me.

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What We Don't Like:

It tends to dry out if you don’t close the cap super tight.

Those seeking an ultra-dramatic false-lash effect may need to layer it with other products. This is made for more of those “you, but better” make-up types.

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My Experience:

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From the moment I unscrewed the top of Ilia's Limitless Lash Mascara, I knew it was different. The packaging is simple and sleek, and is very instagrammable. The wand is what truly surprised me. It had two different sides, one with longer bristles and the other with shorter. I used the shorter bristles first and they lifted and volumized my lashes. I then flipped the brush and used the longer side to de-clump and style them into place. They were truly fanned out to perfection. I also loved the texture of the brush because it was made with what felt like a smooth silicon so it easily glided along my lashes without any pulling..

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Some other favorite features—no overwhelming scent, recyclable packaging, Shea Butter and fortifying Arginine (keratin) that help boost and enhance your lashes, and of course a smooth application that felt as good at the end of the day as it did at the start. 

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Conclusion:

Ilia's Limitless Lash Mascara has not only met my high mascara standards but surpassed them. It resolved my long-standing issues with flaking and clumping, upheld its clean beauty promise, and made a noticeable difference in my lash health. Considering its performance, conscious formulation, and innovative design, it earns my highest recommendation. Good luck prying this one away from me. 

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Ready to transform your lashes?

Experience Ilia's Limitless Lash Mascara for yourself