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The ultimate list of best DTC Serums Products in 2024

Here’s a list of the best Serums products to shop online.

When it comes to skincare, serums have become an essential step in every beauty routine. These lightweight yet powerful formulations are designed to target specific skin concerns, delivering concentrated doses of active ingredients. Whether you're looking to brighten dull skin, minimize fine lines, or hydrate dry patches, serums have got you covered. At DTCetc, we've curated a collection of the top serums in the market, sourced from the most sought-after brands like Drunk Elephant and The Ordinary. Get ready to elevate your skincare game with these transformative serums that will leave your complexion glowing and radiant.

Hyaluronic Sea Serum - Subscription Gift

Hyaluronic Sea Serum - Subscription Gift

Price:
$263.33

OSEA Skincare is a vegan skincare brand founded by Jenefer and Melissa Palmer in 1996 that uses natural, plant-derived ingredients to nurture wellbeing. Their range of products, including cleansers, mists, creams, and body oil, are free of fragrance, petrochemicals, parabens, and sulfates.

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Morning Buzz

Morning Buzz

Price:
$98

Sunday Riley Skincare is a cruelty-free and eco-friendly skincare brand founded by its namesake, Sunday Riley. With a focus on creating effective and clean products, the company has earned press and celebrity attention and has donated to philanthropic organizations. Customers can shop a variety of serums, moisturizers, eye creams, cleaners, and more.

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Santorini Grape Velvet Skin Drink

Santorini Grape Velvet Skin Drink

Price:
$50.04

Korres is a natural beauty brand from Greece that has been featured in notable media sources and has won awards from Good Housekeeping and Allure. Their products are made with clean, natural ingredients and are free from cruelty, sulfates, and parabens. They are committed to protecting the planet and providing state-of-the-art skincare with natural ingredients.

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Eyelash Growth Serum

Eyelash Growth Serum

Price:
$517.12

Sweed, the Swedish brand revolutionizing false eyelashes, offers feather-light and comfortable lashes for a natural look. Their range includes innovative eye products, all with recyclable packaging. Loved by makeup artists for red carpet looks.

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Black Pine Overnight Total Revival Serum

Black Pine Overnight Total Revival Serum

Price:
$71.74

Korres is a natural beauty brand from Greece that has been featured in notable media sources and has won awards from Good Housekeeping and Allure. Their products are made with clean, natural ingredients and are free from cruelty, sulfates, and parabens. They are committed to protecting the planet and providing state-of-the-art skincare with natural ingredients.

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Sérum Superlatif

Sérum Superlatif

Price:
$46

Violette FR is a French-inspired beauty collection created by self-made makeup artist and social media star Violette Serrat. Offering vegan, cruelty-free products made with clean ingredients, Violette FR is known for chic, simple beauty looks featured in Vogue, InStyle, Glamour, and Elle. Sustainable packaging and international shipping are available.

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LIL PRICK

LIL PRICK

Price:
$40

Freck Beauty Makeup is a clean beauty brand founded in 2017 by Remi Brixton, proudly supporting LGBTTQQIAAP rights and Black Lives Matter. Their vegan, cruelty-free makeup products have been praised by Forbes, Byrdie, and Glamour, and have received hundreds of positive reviews from customers.

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overnight repair treatment

overnight repair treatment

Price:
$68

Tula is a clean, clinically effective skincare brand that uses probiotic extracts and superfoods to soothe and nourish the skin. They promote skin positivity and never retouch photos, making them a great choice for those who prioritize natural, nourishing ingredients and reject unrealistic beauty standards.

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Hyperpigmentation Bundle

Hyperpigmentation Bundle

Price:
$44

Good Molecules is a science-backed skincare brand that offers fuss-free essentials with vegan, fragrance-free ingredients like niacinamide and hyaluronic acid. Founded in 2019, Good Molecules is focused on safety, efficacy, and affordability, making results-driven beauty accessible to all.

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Vitamin C Serum

Vitamin C Serum

Price:
$88

Common Heir is a clean beauty brand that redefines classic beauty traditions with plastic-free, high-performance skincare. Their products are thoughtfully crafted with sustainable formulas and packaging, making it the perfect choice for anyone looking to transform their skincare routine.

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ANTI-AGEING Vitamin C 10% Face Serum 30ml

ANTI-AGEING Vitamin C 10% Face Serum 30ml

Price:
$10

BARBER PRO, a leading brand in the grooming industry, offers innovative skincare products specifically designed for men. Their natural formulas and commitment to effectiveness and sustainability make them a top choice for men seeking tailored skincare solutions.

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Advanced Snail 96 Mucin Power Essence

Advanced Snail 96 Mucin Power Essence

Price:
$25

Soko Glam was founded by Charlotte Cho, editor-in-chief of the leading Korean fashion and beauty website Soko Style. Soko Glam is the most trusted source for Korean beauty products from brands including Etude House, Urban Decay, Laneige, Dr. Jart+, Mizon, and more!

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Faded Mini

Faded Mini

Price:
$18

Topicals is a science-backed skincare brand that cares about mental health advocacy. Their products are free from dyes and animal testing, and are formulated with scientifically-proven ingredients. Plus, they donate a percentage of their profits to mental health movements.

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Anti-Acne Duo

Anti-Acne Duo

Price:
$25.03

Bubble Skincare is the perfect skincare brand for teens and Gen-Z with sensitive skin. Founded in 2020, Bubble Skincare offers natural, plant-based, scientifically proven formulas that are free of harsh chemicals, vegan, and cruelty-free. With helpful resources and 1% of proceeds going towards mental health non-profits, Bubble Skincare is dedicated to helping young adults find the right skincare for their needs.

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Black Pine Up-Lift Contouring Serum

Black Pine Up-Lift Contouring Serum

Price:
$67.92

Korres is a natural beauty brand from Greece that has been featured in notable media sources and has won awards from Good Housekeeping and Allure. Their products are made with clean, natural ingredients and are free from cruelty, sulfates, and parabens. They are committed to protecting the planet and providing state-of-the-art skincare with natural ingredients.

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Discoloration Correcting Serum

Discoloration Correcting Serum

Price:
$23.08

Good Molecules is a science-backed skincare brand that offers fuss-free essentials with vegan, fragrance-free ingredients like niacinamide and hyaluronic acid. Founded in 2019, Good Molecules is focused on safety, efficacy, and affordability, making results-driven beauty accessible to all.

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The 6 Peptide Skin Booster Serum

The 6 Peptide Skin Booster Serum

Price:
$21.42

Cosrx is a Korean skincare brand founded in 2013 by Sang Hun Jun. It has become a global cult favorite for its minimalist packaging, key ingredient transparency, and affordable prices. Its products are formulated to address any skin type or concern, and are used and loved by celebrities like Alexa Chung, Emily Ratajowski, and Kim Soo-Hyun.

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The Iconic Trio

The Iconic Trio

Price:
$167.53

Discover the transformative power of MANTLE, a premium Scandinavian skincare brand. Crafted with organically grown CBD oil, their products provide relaxation, rejuvenation, and promote restful sleep. Experience the ultimate in organic luxury.

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AURORA

AURORA

Price:
$71

Introducing Oodee, the skincare brand revolutionizing the industry with their Allergen Neutral™ formulas. Backed by science and powered by plants, Oodee offers high-performance, nutrient-rich products that are free from known allergens. Experience the difference and give your skin the allergy assurances and nutritional goodness it deserves.

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NOVA 15% Vitamin C + Turmeric Brightening Serum

NOVA 15% Vitamin C + Turmeric Brightening Serum

Price:
$51.96

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.

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Targeted Skin Serums

Targeted Skin Serums

Price:
$138.79

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

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GrowPotion

GrowPotion

Price:
$48

Kosas is a clean beauty brand that offers skin-improving makeup with nourishing ingredients for real skincare benefits. Their unique, dimensional shades provide major pigment, glow, and stay-all-day power for natural to transformative looks.

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Apple Serum-Malus Domestica-Apple Stem Cell Extract

Apple Serum-Malus Domestica-Apple Stem Cell Extract

Price:
$39.95

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

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Chinese New Year Brightening Set

Chinese New Year Brightening Set

Price:
$2290

Divyne is a Southeast Asian beauty brand committed to creating affordable, high-quality products that cater to real people, real skin, and real problems. Their formulations are meticulously crafted for sensitive skin, and they offer a 30-day money-back guarantee.

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vitamin C brightening kit

vitamin C brightening kit

Price:
$88

Tula is a clean, clinically effective skincare brand that uses probiotic extracts and superfoods to soothe and nourish the skin. They promote skin positivity and never retouch photos, making them a great choice for those who prioritize natural, nourishing ingredients and reject unrealistic beauty standards.

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Serum Patch for Forehead Wrinkles

Serum Patch for Forehead Wrinkles

Price:
$7.5

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

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Good Genes Glycolic Acid Treatment

Good Genes Glycolic Acid Treatment

Price:
$104.3

Sunday Riley Skincare is a cruelty-free and eco-friendly skincare brand founded by its namesake, Sunday Riley. With a focus on creating effective and clean products, the company has earned press and celebrity attention and has donated to philanthropic organizations. Customers can shop a variety of serums, moisturizers, eye creams, cleaners, and more.

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Age-Repair Serum (30mL)

Age-Repair Serum (30mL)

Price:
$105

Grown Alchemist is a nutricosmetic company founded by brothers Jeremy and Keston Muijis in 1999, offering vegan, clean, and cruelty-free skincare products with active ingredients favored by celebrities such as Gwyneth Paltrow and Alexander Wang.

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Ceramide Barrier Boost Serum

Ceramide Barrier Boost Serum

Price:
$88

Common Heir is a clean beauty brand that redefines classic beauty traditions with plastic-free, high-performance skincare. Their products are thoughtfully crafted with sustainable formulas and packaging, making it the perfect choice for anyone looking to transform their skincare routine.

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Brilliance Serum

Brilliance Serum

Price:
$108

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

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The Niacinamide 15 Serum

The Niacinamide 15 Serum

Price:
$25

Cosrx is a Korean skincare brand founded in 2013 by Sang Hun Jun. It has become a global cult favorite for its minimalist packaging, key ingredient transparency, and affordable prices. Its products are formulated to address any skin type or concern, and are used and loved by celebrities like Alexa Chung, Emily Ratajowski, and Kim Soo-Hyun.

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Lash & Brow Boosting Serum (12ml)

Lash & Brow Boosting Serum (12ml)

Price:
$479

Introducing Hickap, the Swedish skincare and makeup brand that combines high-quality products with fair prices. With a focus on sustainability and animal welfare, Hickap delivers directly from their factory to your bathroom. Look and feel your best without breaking the bank.

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DESTRESS

DESTRESS

Price:
$38

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

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Black Pine 360° Eye-Lift Super Serum

Black Pine 360° Eye-Lift Super Serum

Price:
$60.97

Korres is a natural beauty brand from Greece that has been featured in notable media sources and has won awards from Good Housekeeping and Allure. Their products are made with clean, natural ingredients and are free from cruelty, sulfates, and parabens. They are committed to protecting the planet and providing state-of-the-art skincare with natural ingredients.

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discoloration correcting duo

discoloration correcting duo

Price:
$39.92

Cocokind is an award-winning clean and natural skincare brand founded in 2015 by Priscilla Tsai. Their products are made with vegan, cruelty-free, and sustainably sourced ingredients and are crafted in the US. Customers have left hundreds of positive reviews online, praising the brand for its ethical practices and natural ingredients.

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Double Shot Face Serum

Double Shot Face Serum

Price:
$32

Squigs is a headcare brand that offers a comprehensive approach to caring for your scalp and face. Founded by a former editor, their products are free from synthetic fragrances and dyes, and emphasize the transformative power of good ingredients. Plus, they donate a percentage of proceeds to a mental health charity.

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Core Four + Serum

Core Four + Serum

Price:
$119.67

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

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Nourish<br> Skin & Hair Serum

Nourish<br> Skin & Hair Serum

Price:
$60

Beneath Your Mask is a line of pure, potent, and rich organically-based skincare, They are Certified Pure Therapeutic Grade (CPTG) skincare products. They will nourish your skin and transform your face, body, & hair. Their products are all-natural and safe for SLE (Systemic lupus erythematosus), Lupus, asthma, eczema, and autoimmune.

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Ocean Eyes Age-Defying Eye Serum - Subscription Gift

Ocean Eyes Age-Defying Eye Serum - Subscription Gift

Price:
$170.85

OSEA Skincare is a vegan skincare brand founded by Jenefer and Melissa Palmer in 1996 that uses natural, plant-derived ingredients to nurture wellbeing. Their range of products, including cleansers, mists, creams, and body oil, are free of fragrance, petrochemicals, parabens, and sulfates.

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Boom Nectar®

Boom Nectar®

Price:
$86

Join BOOM by Cindy Joseph in the Pro-Age Revolution. We manufacture organic skin care & cosmeceuticals for women of every generation from your 20's and 30's to your 60's, 70's and beyond.

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Good Genes Lactic Acid Treatment

Good Genes Lactic Acid Treatment

Price:
$100.26

Sunday Riley Skincare is a cruelty-free and eco-friendly skincare brand founded by its namesake, Sunday Riley. With a focus on creating effective and clean products, the company has earned press and celebrity attention and has donated to philanthropic organizations. Customers can shop a variety of serums, moisturizers, eye creams, cleaners, and more.

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Botanical Boosting Oil

Botanical Boosting Oil

Price:
$51.5

Follain Skincare is a clean beauty brand founded in 2013 by Tara Foley with a mission to provide safe and effective personal care products. Their products are rigorously tested and free from potentially harmful ingredients, and they are committed to educating their customers on how their products can impact their health. Follain has been featured in publications like Business Insider and the Boston Globe, and they offer a comprehensive range of skincare, bath and body, and hair products.

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10 Serum Patches for Forehead Wrinkles Bulk Buy

10 Serum Patches for Forehead Wrinkles Bulk Buy

Price:
$60

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

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Start Over Moisturizing Serum

Start Over Moisturizing Serum

Price:
$98

Dr. Elsa Jungman is a skincare brand rooted in science and dedicated to promoting skin health through the microbiome. Formulated with intention, her products are perfect for those who prioritize their skin's well-being.

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Dreamy Drops Hydrating Serum

Dreamy Drops Hydrating Serum

Price:
$25

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

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Retinol Serum

Retinol Serum

Price:
$88

Common Heir is a clean beauty brand that redefines classic beauty traditions with plastic-free, high-performance skincare. Their products are thoughtfully crafted with sustainable formulas and packaging, making it the perfect choice for anyone looking to transform their skincare routine.

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SOS Rescue Serum

SOS Rescue Serum

Price:
$34

Tower 28 Beauty offers clean, non-toxic beauty products that are perfect for sensitive skin. Their vegan and cruelty-free products are free of irritants, leaving customers feeling confident and beautiful.

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Hydrating Serum + CBD

Hydrating Serum + CBD

Price:
$63

House of Wise empowers women to take control of their wellness with their full-spectrum CBD products. Specially designed and paired with active ingredients, each product helps women live their best life.

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REVERSE

REVERSE

Price:
$38

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

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LASHBOND™ BUILDING SERUM

LASHBOND™ BUILDING SERUM

Price:
$68

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

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Vitamin C Serum

Vitamin C Serum

Price:
$58

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

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