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The ultimate list of best DTC Makeup Products in 2024

Here’s a list of the best Makeup products to shop online.

When it comes to makeup, the possibilities are endless. From bold and vibrant colors to subtle and natural looks, makeup allows us to enhance our beauty and express ourselves in unique ways. With a plethora of brands and products flooding the market, finding the perfect makeup can be overwhelming. But fear not! We've curated a collection of the top makeup products from the most sought-after DTC brands, such as Glossier and Fenty Beauty. Whether you're a makeup enthusiast or a beginner, our selection will help you discover the perfect products to create stunning looks that reflect your individuality. Get ready to unleash your inner artist and elevate your beauty game with our handpicked makeup favorites.

Boomstick Rose Nude™

Boomstick Rose Nude™

Price:
$28

Join BOOM by Cindy Joseph in the Pro-Age Revolution. We manufacture organic skin care & cosmeceuticals for women of every generation from your 20's and 30's to your 60's, 70's and beyond.

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Signature Look 12-Piece Face & Eye Brush Set

Signature Look 12-Piece Face & Eye Brush Set

Price:
$98

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

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Matte Liquid Lipstick

Matte Liquid Lipstick

Price:
$20.97

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

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Lip and Cheek Glow Balm

Lip and Cheek Glow Balm

Price:
$20

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

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HAUS LABS FOUNDATION BRUSH

HAUS LABS FOUNDATION BRUSH

Price:
$39

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

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Vacay Mode 12-Piece Face & Eye Brush Set

Vacay Mode 12-Piece Face & Eye Brush Set

Price:
$48

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

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ROSY RADIANCE SET

ROSY RADIANCE SET

Price:
$105.67

Introducing Patrick Ta Beauty, the innovative brand that enhances your natural beauty and boosts your confidence. With bold and constantly evolving products, Patrick Ta empowers you to be who you want to be.

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Vegan Pro 8-Piece Face & Eye Brush Set

Vegan Pro 8-Piece Face & Eye Brush Set

Price:
$70

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

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lustrous liquid eyeshadow

lustrous liquid eyeshadow

Price:
$16

r.e.m. beauty is the ethical and eco-conscious brand for beauty enthusiasts who want high-quality products without compromising their values. Their cruelty-free and vegan-friendly formulas deliver real results backed by scientific research.

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Boomstick Trio®

Boomstick Trio®

Price:
$79

Join BOOM by Cindy Joseph in the Pro-Age Revolution. We manufacture organic skin care & cosmeceuticals for women of every generation from your 20's and 30's to your 60's, 70's and beyond.

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The Fluffy Brush

The Fluffy Brush

Price:
$26

Saie Makeup is an ethical beauty brand founded by Lanely Crowell in 2019, providing clean beauty products to help you look and feel your best. Their products have been featured in top media sources and have won awards for their effectiveness and sustainability. With a mission to make makeup that's good for people and the planet, Saie offers affordable and effective products with free shipping on orders over $30.

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FRECK OG

FRECK OG

Price:
$22

Freck Beauty Makeup is a clean beauty brand founded in 2017 by Remi Brixton, proudly supporting LGBTTQQIAAP rights and Black Lives Matter. Their vegan, cruelty-free makeup products have been praised by Forbes, Byrdie, and Glamour, and have received hundreds of positive reviews from customers.

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Face The Beat 5-Piece Face Brush Set

Face The Beat 5-Piece Face Brush Set

Price:
$30

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

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Classic Complete Set

Classic Complete Set

Price:
$849

Introducing Hickap, the Swedish skincare and makeup brand that combines high-quality products with fair prices. With a focus on sustainability and animal welfare, Hickap delivers directly from their factory to your bathroom. Look and feel your best without breaking the bank.

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The Selfie Kit - Concealer + Anti Shine + Pimple Patches™

The Selfie Kit - Concealer + Anti Shine + Pimple Patches™

Price:
$59

Stryx is a men's cosmetics brand founded in 2017 by Devir Kahan. It offers products designed specifically for men, with a masculine and straightforward approach, focusing on covering imperfections and accentuating features. It has been featured in publications such as GQ, Forbes, and Men's Health, and is cruelty-free with some vegan options.

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Triple Threat™ Color Stick

Triple Threat™ Color Stick

Price:
$36.01

Thrive Causemetics offers luxury high-performance cosmetics. For every product you purchase, we donate to help a woman thrive. Every product in the Thrive line was developed by top makeup artists and scientists to deliver professional results and the best, most beautiful skin you can have.

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Alpenglow Color Corrector

Alpenglow Color Corrector

Price:
$45

Journ is a skincare-focused-cosmetics brand that offers efficacious products for women with medium to deeper skin tones. Their products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand is dedicated to creating a more inclusive beauty industry and empowering women along their unique journey.

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Easy on the Eyes Set

Easy on the Eyes Set

Price:
$48.03

Alleyoop is the ultimate time-saving, space-saving, and eco-friendly beauty brand. Their versatile products do it all, and their commitment to sustainability is unparalleled. Simplify your routine while making a positive impact with Alleyoop.

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Cutesy Wootsy

Cutesy Wootsy

Price:
$12

ColourPop is a brand that believes makeup shouldn't cost you more than the price of an album, which is why we're committed to launching products in hit-you-in-the-face hues at prices everyone can love. Offering up fun, cool-girl colors in matte and satin formulas for lippies, eyeshadows, blushes and highlighters, this cult favorite was founded by Laura and John Nelson in 2014.

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Classic Complete + Brush Cleanser

Classic Complete + Brush Cleanser

Price:
$899

Introducing Hickap, the Swedish skincare and makeup brand that combines high-quality products with fair prices. With a focus on sustainability and animal welfare, Hickap delivers directly from their factory to your bathroom. Look and feel your best without breaking the bank.

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Cloud Paint

Cloud Paint

Price:
$20.23

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

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Sculpt Stick

Sculpt Stick

Price:
$24

Milk Makeup is a high-quality, cruelty-free, vegan makeup and skincare brand founded in 2014 in NYC. It's renowned for its innovative products, such as the KUSH Lip Balm, and has gained a significant following on social media, including Billie Eilish. It has won numerous awards, and its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc.

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lip liner pencil

lip liner pencil

Price:
$18

r.e.m. beauty is the ethical and eco-conscious brand for beauty enthusiasts who want high-quality products without compromising their values. Their cruelty-free and vegan-friendly formulas deliver real results backed by scientific research.

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Ella Fitzgerald® Jazz Age Gift Set

Ella Fitzgerald® Jazz Age Gift Set

Price:
$175

With a mission to honor the glamour of vintage Hollywood, Bésame Cosmetics is a luxury makeup brand inspired and influenced by the style, spirit, and sensibility of female beauty. Bésame’s fabulous products are created using superior quality ingredients and packaged in distinctive tins evocative of Old Hollywood.

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Cupid's Bag

Cupid's Bag

Price:
$47.39

Kaja Beauty offers cruelty-free K-beauty products with adorable packaging and sensorial formulas that encourage creativity with makeup. Their high-quality and innovative products are as cute as they are good.

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Triple Threat

Triple Threat

Price:
$55.08

Kaja Beauty offers cruelty-free K-beauty products with adorable packaging and sensorial formulas that encourage creativity with makeup. Their high-quality and innovative products are as cute as they are good.

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Squad Goals 2

Squad Goals 2

Price:
$88.9

Alleyoop is the ultimate time-saving, space-saving, and eco-friendly beauty brand. Their versatile products do it all, and their commitment to sustainability is unparalleled. Simplify your routine while making a positive impact with Alleyoop.

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Mothership Line & Define Trio

Mothership Line & Define Trio

Price:
$172.02

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

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Bronze & Contour Stick - Golden Truffle

Bronze & Contour Stick - Golden Truffle

Price:
$219

Introducing Hickap, the Swedish skincare and makeup brand that combines high-quality products with fair prices. With a focus on sustainability and animal welfare, Hickap delivers directly from their factory to your bathroom. Look and feel your best without breaking the bank.

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Mothership Duo

Mothership Duo

Price:
$199.97

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

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Mothership & LUST: Gloss™ Kit

Mothership & LUST: Gloss™ Kit

Price:
$135.17

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

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Dew Color Corrector

Dew Color Corrector

Price:
$45

Journ is a skincare-focused-cosmetics brand that offers efficacious products for women with medium to deeper skin tones. Their products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand is dedicated to creating a more inclusive beauty industry and empowering women along their unique journey.

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Shape & Sculpt Lip Liner

Shape & Sculpt Lip Liner

Price:
$29

Hourglass Cosmetics is a luxury beauty brand revolutionizing the industry with its vegan and cruelty-free products. With innovative formulas and sustainable packaging, Hourglass aligns with your values while delivering high-performance cosmetics.

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Blue Blood Artistry Palette

Blue Blood Artistry Palette

Price:
$30.94

The original, Jeffree Star, cosmetic line brings you the brightest semi-matte liquid lipsticks in high fashion colors. Our cosmetic products will give you the edgy and unique look you desire for any occasion, at a price that won't break the bank.

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Foundation Brush

Foundation Brush

Price:
$32

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

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Naomi Kit

Naomi Kit

Price:
$226

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

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Lip and Cheek Stick

Lip and Cheek Stick

Price:
$34

Jones Road, founded by makeup artist Bobbi Brown, offers clean, high-performance makeup products that work on every skin type and tone. With strict guidelines eliminating harmful ingredients, achieve a natural no-makeup look effortlessly.

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TRICLONE™ SKIN TECH CONCEALER BRUSH

TRICLONE™ SKIN TECH CONCEALER BRUSH

Price:
$27.99

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

1
Brilliant Eye Brightener™

Brilliant Eye Brightener™

Price:
$25

Thrive Causemetics offers luxury high-performance cosmetics. For every product you purchase, we donate to help a woman thrive. Every product in the Thrive line was developed by top makeup artists and scientists to deliver professional results and the best, most beautiful skin you can have.

1
Concealer Brush

Concealer Brush

Price:
$23

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

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Fruit Pigmented® Ultra Lengthening Mascara

Fruit Pigmented® Ultra Lengthening Mascara

Price:
$28.14

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

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Make It Big Mini Volumizing Mascara

Make It Big Mini Volumizing Mascara

Price:
$8

Morphe is a makeup brand designed by professional makeup artists for anyone who wants to create a stunning, unique look. Our eyeshadows features game-changing 35 palettes, and collabs with James Charles, Jaclyn Hill, and more.

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Chrome Hearted

Chrome Hearted

Price:
$48

ColourPop is a brand that believes makeup shouldn't cost you more than the price of an album, which is why we're committed to launching products in hit-you-in-the-face hues at prices everyone can love. Offering up fun, cool-girl colors in matte and satin formulas for lippies, eyeshadows, blushes and highlighters, this cult favorite was founded by Laura and John Nelson in 2014.

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The Everything Brush

The Everything Brush

Price:
$40

Jones Road, founded by makeup artist Bobbi Brown, offers clean, high-performance makeup products that work on every skin type and tone. With strict guidelines eliminating harmful ingredients, achieve a natural no-makeup look effortlessly.

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MAJOR SCULPT DUAL-ENDED SCULPTING BRUSH

MAJOR SCULPT DUAL-ENDED SCULPTING BRUSH

Price:
$45.07

Introducing Patrick Ta Beauty, the innovative brand that enhances your natural beauty and boosts your confidence. With bold and constantly evolving products, Patrick Ta empowers you to be who you want to be.

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FANTASY ON POINT EYE MAKEUP DUO

FANTASY ON POINT EYE MAKEUP DUO

Price:
$29

ONE/SIZE Beauty is a modern cosmetics line founded by makeup artist and YouTube sensation Patrick Starrr in 2020. The brand offers high-caliber formulas, easy-to-use products, and inclusive colors that inspire creativity, kindness, and self-expression.

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